Ideal Bathroom’s marketing campaign, ‘Race to…’ encouraged suppliers to reach their yearly sales goals by rewarding them with a luxury holiday.
Race To Cape
The first destination I produced graphics for was Cape Town. I worked extensively on print solutions for use on the actual winners’ holiday, from signage, posters, menus and greeting cards.
Race To Orient
The following year’s destination was Thailand. I worked primarily on the promotion of the event, firstly encouraging business registration and then motivating them to hit their sales targets. This was achieved through email marketing teasers, direct mailers, web banners, magazine articles and supplier promotions.
I also developed the concept for an app to be used by the campaign winners on their ‘Race to…’ trip, which would provide the user with an instantly accessible hub of up-to-date information on each day’s activities, as well as all the event team’s contact details.