JML
JML are one of the nation’s favourite brands and a world leader in retail screen promotions and TV home shopping.
As a member of the design team, I was responsible for the brand creation of a wide range of JML’s products, from cosmetic to cooking products. Each product involved the following; visual identity, logo design, photoshoot direction, photography edits, packaging design and editorial design.
Once a strong brand was conceived, along with a distinctive logo design, the major part of the project involved producing the product packaging and organising and directing a photoshoot, to build a bank of images, which were then used across that product’s promotion.