The majority of communication to the holiday-makers of Ideal Bathroom's 'Race to...' campaigns, was achieved through traditional print means. This was a costly and time-consuming method, often resulting in wrong or outdated information. I therefore conceived the idea and produced visuals for an app for use by the campaign winners on their 'Race To...' holiday, which would provide the user with information on each day's activities, as well as all the event team's contact information in case they should need it. The app's home screen would consist of a scrolling calendar, providing a brief overview on all the past and upcoming activities. From there, the user can click on each activity to provide thorough details, which we can continually update and maintain, resulting in correct and up-to-date information. If the user were to download the app before the start of the winners' holiday, the home screen would show a countdown clock, to add a sense of excitement towards the event.
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