MK College Campaign 2022-23
Branding | Visual Identity | Print Design | Digital Design | Editorial Design | Motion Graphics | Photography | Signage
MK College offers an open and inclusive education experience to learners of all levels and backgrounds.
I produced the creative output for the College's current campaign branding, with the core messaging of 'My Path. My Future. My MK College'. The campaign aims to promote the individuality and progression that students experience when studying at MK College. Artwork included print and digital guides, roller banners, photoshoot direction, exhibition stand design, event graphics, signage, print and digital posters, animations, screen graphics, website banners, display adverts and social media artwork.
The campaign incorporated all of the College's education areas, from school leavers to adult learners. Therefore outcomes targeting different demographics had to be distinctive from one another, whilst still maintaining visual cohesion to the overarching campaign.