ELM Hiking is a platform for like-minded hikers and explorers to share their adventures.
ELM Hiking wanted to refresh their current branding to align it closer to their passion for nature and to their youthful exuberance. They wanted to instil these core brand values across their current and future content.
I provided ELM Hiking with a complete brand package so they are capable of rolling out their new look and feel without any fuss. The package included, a new logo design with multiple variations, along with a colour palette, a type set and mockup imagery to showcase future brand scope. I also provided a business card and letterhead design, social media assets, for both post and story formats, and a logo animation, to help bring the new identity to life.