I was responsible for creating the branding for a wide range of JML's products, including this one for Contour Magic, an all-in-one contouring kit. I conceived the visual identity, designed a logo, directed the photoshoot, produced the packaging design and assembled a feature page for JML’s Direct Catalogue. I’ve included images of my original packaging design, which I believe is more striking and impactful than the chosen artwork, but unfortunately these ideas weren't chosen. Despite this, compromises were made and in the end I’m happy with the final outcome.
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